No, a market capitalization of over a gazillion dollars is not it…
The correct answer is that all four of us have finite resources, a core competency we need to focus on and… the need to outsource.
Now, The Big 3 and their collective annual revenue that surpasses 95% of the industrialized world economy may seem as if their resources are infinite but they are not. It may seem like they are great at everything but they are not.
They outsource lots and lots of services and business functions from call centers to programmers to R&D – just to name a few.
Why do they outsource to subject matter experts? The same reason Echo Strategic does:
Every time you bring in a consultant, you are outsourcing the intellectual capital and specific expertise that this particular partner brings to the party. In the home context, this is why we pay lawyers, plumbers and personal trainers. We outsource the expertise we don’t have – and that keeps us out of trouble, fixes clogged drains and tightens our abs.
The same holds true for the outsourcing of marketing services.
The marketing world is far more complex than it was even 5 years ago. Now-a-days, with so many marketing channels that need to be considered, budgeted for and integrated, it is challenging and expensive (read impossible) to be an internal expert on all channels.
At Echo Strategic, we are subject matter experts in the direct response channels. We think about your overall marketing plan and other channels but we stay in our lanes because direct response is a unique beast unto itself.
We’re most effective when we are a fully integrated outsourcing partner. This means we handle the strategy, data, creative, production management, and analysis to complete the loop – while getting you back to what you’re good at.
To start a conversation with an experienced direct response partner that will provide greater process efficiency, improve your acquisition and retention rates, and/or deliver superior ROI, contact Echo Strategic.
-Jordan Grable, CEO, Echo Strategic
